Marketing Automation Playbook

Personalize Every Email with Marketo + Opensense

Apply the power and scale of marketing automation to your employee emails.

Tools like Marketo give us the ability to personalize marketing to an infinite number of audience segments. Marketing automation is powerful - but until now it’s been relegated to mass marketing channels like email marketing and banner ads.

With the Opensense integration for Marketo, you can now take advantage of that same powerful targeting to deliver personalized ads beneath every employee email signature.

Check out the following playbook for some inspiration on how to turn employee emails into a powerful marketing channel.

Ready to get started with Opensense? We’re always here to help.

Interested in more ways to personalize your team's emails? Check out the latest below. Each playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.

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