Event Marketing Playbook

Boost Event Attendance and Engagement With Employee Email

Virtual events are here to stay, and physical events are making a comeback quickly.

The big question on all our minds is how do you compete for that coveted calendar slot and get more registrations?

The “million impression answer”: employee email.

See, most marketers can only use email to send blasts to big lists. But there’s a whole other side to email that trailblazers like Salesforce and Outreach are using to drive higher turnouts without burning through their budget.

In this playbook, you’ll learn how to...

  • Transform a channel you already own into your #1 or #2 event marketing channel
  • Test creative to drive more engagement before, during, and after the event
  • Get every employee to participate in event marketing campaigns without having them lift a finger

If you have an event coming up and you need to hit your numbers, this will help.

Interested in geeking out on another playbook? Check out the latest below. Each playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.

  1. Content Marketing Playbook: Get your best content In front of more of your ideal buyers
  2. Marketing Automation Playbook: Use powerful targeting to deliver personalized ads beneath every employee email signature
Was this helpful? Share the love.
Opensense
View all posts
CONNECT WITH US

Keep reading

Marketing Automation Playbook

Personalize Every Email with Marketo + Opensense

Learn how to use Opensense + Marketo to create powerful targeting to deliver personalized ads beneath every employee email signature.
Senior Living Playbook

Turn Employee Emails into Trusted, Brand-Building Tools for Senior Living

Learn how senior living brands can manage multiple compliance guidelines and locations, boost their brand, stand out from the competition, and attract top talent – all through the impactful medium of email signatures.
ABM Playbook

Email Signature Strategies for Targeted ABM Campaigns

Learn how employee email can become your new favorite ABM channel for your ABM strategy.
Sports Playbook

Score Big with Email Signature Marketing

Learn how sports teams can boost sales, develop partnerships, increase donations, and assist customer support.
Mortgage Playbook

Capture the One Massive Brand Opportunity Most Mortgage Companies Miss

Learn how mortgage companies can manage multiple compliance guidelines, locations and licenses, while boosting their brand and standing out from the competition – all through the simple, yet impactful medium of email signatures.
Content Marketing Playbook

Get Your Best Content In Front of More of Your Ideal Buyers

Learn how to leverage the millions of employee email impressions you’re already getting and distribute targeted content that aligns with your buyers' journey.
Buyers Journey Playbook

Launch Email Ad Banners at Every Stage of the Buyer’s Journey

Check out this actionable playbook where you'll learn how to align employee email with the 5 stages of the buyer's journey using content you already have.
Marketing Automation Playbook

Maximize Every Email With Opensense + Marketing Automation

Learn how to use Opensense + your favorite marketing automation tools to create powerful targeting to deliver personalized ads beneath every employee email signature.