Mortgage Playbook

Capture the One Massive Brand Opportunity Most Mortgage Companies Miss

Mortgage professionals hold more responsibilities for their clients now more than ever before. 

According to the National Association of REALTORS®, agents and brokers are the go-to resources for all generations of home buyers, with mobile and tablet search devices trailing behind.

The most important factor to buyers when choosing an agent is working with someone who is trustworthy, followed by one with experience. It’s not simply about attracting new clients, it’s focusing on being the best resource you can be to retain them. Buyers are looking for help in all areas, from finding the right home and negotiating terms of sale and price, to marketing their home to sell and finding ways to sell their home for more.

Building trust and delivering a personalized experience are the keys to unlocking their loyalty. And the power to do so lies in employee email. All your communication with buyers happens in one central hub, engaging, educating, and promoting your offers while outshining your competition.

In this playbook, uncover this untapped potential of email signatures and learn how to:

  • Leverage employee email to engage, educate, and promote offers to buyers effectively
  • Deliver a personalized experience and establish strong relationships through accessible resources and a seamless home buying process
  • Manage multiple compliance guidelines, locations and licenses, while boosting your brand and showcasing dynamic badges and reviews
  • Easily cross-sell and increase revenue through highly targeted offers to current buyers

Interested in geeking out on another playbook? Check out the latest below. Each playbook includes detailed and actionable plays that you can start using to reach and engage with your best audience.

  1. Content Marketing Playbook: Get your best content In front of more of your ideal buyers
  2. Marketing Automation Playbook: Use powerful targeting to deliver personalized ads beneath every employee email signature

Learn more about how Opensense helps mortgage companies here.

Was this helpful? Share the love.
Opensense
View all posts
CONNECT WITH US

Keep reading

Marketing Automation Playbook

Personalize Every Email with Marketo + Opensense

Learn how to use Opensense + Marketo to create powerful targeting to deliver personalized ads beneath every employee email signature.
Senior Living Playbook

Turn Employee Emails into Trusted, Brand-Building Tools for Senior Living

Learn how senior living brands can manage multiple compliance guidelines and locations, boost their brand, stand out from the competition, and attract top talent – all through the impactful medium of email signatures.
ABM Playbook

Email Signature Strategies for Targeted ABM Campaigns

Learn how employee email can become your new favorite ABM channel for your ABM strategy.
Sports Playbook

Score Big with Email Signature Marketing

Learn how sports teams can boost sales, develop partnerships, increase donations, and assist customer support.
Content Marketing Playbook

Get Your Best Content In Front of More of Your Ideal Buyers

Learn how to leverage the millions of employee email impressions you’re already getting and distribute targeted content that aligns with your buyers' journey.
Buyers Journey Playbook

Launch Email Ad Banners at Every Stage of the Buyer’s Journey

Check out this actionable playbook where you'll learn how to align employee email with the 5 stages of the buyer's journey using content you already have.
Marketing Automation Playbook

Maximize Every Email With Opensense + Marketing Automation

Learn how to use Opensense + your favorite marketing automation tools to create powerful targeting to deliver personalized ads beneath every employee email signature.
Event Marketing Playbook

Boost Event Attendance and Engagement With Employee Email

Learn how to transform a channel you already own into your main event marketing channel and get every employee to participate in event marketing campaigns without having them lift a finger.