A Massive Brand Opportunity Most Mortgage Companies Miss
Home buyers are actively making decisions that shape their future, right from their inbox. Use this opportunity to ensure every email sent from your brand builds trust, educates, and proves your value as a partner they can rely on.
Ensure compliance while delivering value in every email signature.
Launch campaigns that build awareness, drive engagement, influence decision-making.
Check out some compelling campaigns you can launch within every stage of your buyers journey.
Capture home buyers’
attention and provide value.
Establish credibility and ensure your brand stays on top with consistent content that addresses your audience's pain points. Consider promoting ebooks, refinancing calculators, or helpful guides within your email signature.
Connect their challenges to your solution.
Now it’s time to shift home buyers’ focus from their challenge(s) to your solution. Use email to deliver content that differentiates your brand and shows buyers why you’re the best. Link your email ad campaigns to giveaways, FAQ resources, or offers.
Show why you’re the right solution for them.
Your buyers are looking to make a purchase decision, so give them the confidence they need to know why you’re the best solution for them. Promote case studies, customer testimonials, or other content that establishes credibility.
Welcome new customers with continued support.
Make your new customers feel proud and excited about choosing you by sharing content that helps them navigate through their home buying journey. Continue to provide value at every stage.
Create a personalized and easy experience for customers.
Statistically, you have a higher rate of success selling to current customers versus new business. So it’s important to keep them happy by providing an easy and enjoyable experience and making sure they feel supported.
Turn customers into fans and referral machines.
Once you have a system for delivering an excellent customer experience, it’s time to be strategic about referrals and how to keep current customers coming back for your services. Promoting a referral program, ratings, or reviews can help with all of the above.
Helpful Resources
Resources to help you get started.
Case Study: National Association of REALTORS®
Learn how NAR uses Opensense for scalable, easy email signature management and flexible email banner promotion. Read now
Playbook
Detailed and actionable plays that you can start using to reach and engage with your best audience. Get it here
Workshop
A strategy session on meeting the needs of individual brokers (while promoting your brand), led by Opensense Co-Founder, Bobby Narang. Watch it now
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