Turn Employee Emails into Trusted, Brand-Building Tools for Senior Living
Seniors and their loved ones are actively making decisions that shape their future, right from their inbox. Use this opportunity to ensure every email sent from your brand builds trust, educates, and proves your value as a new senior living home they can rely on.
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Transform employee email into a powerful branding play.
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Centrally managed email signatures
Manage email signatures and disclaimers for the entire company. Ensure logos, links, and headshots render beautifully and consistently across all emails, software, and devices.
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Simple implementation. Total adoption.
One-time setup makes it easy for IT to implement. Touchless onboarding for end-users means they don’t have to cut, paste, or upload any signatures.
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Enforce policy & control
Foster trust and credibility effortlessly, handling diverse compliance guidelines and locations. Mitigate risks completely by enforcing the latest regulatory standards and accurately display accreditations and disclaimers.
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Targeted email ad campaigns
Make every employee a brand builder and foster a trustworthy community. Promote different email banners by sender or recipient, language or location. Promote the right message to the right audience every time.
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Your new most efficient advertising channel
For every 100 employees, your company sends nearly one million emails annually. That’s 1M+ free ad impressions you could be leveraging in a channel you already own. It’s zero competition and doesn’t require additional ad spend.
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“The Opensense process and implementation team quickly provided ACS with a solution that met all of our requirements and needs.”
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“Opensense has been wonderful for promoting Diversity, Equity, and Inclusion initiatives. Starting with Pride Month last year, we extended it to Hispanic Heritage, Pride, and Black History, aligning our logos and featuring banner messages celebrating each occasion.”
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“Opensense serves as our extra layer for our demand gen campaigns, allowing us to segment banners and communicate different messages effectively. It has been a game changer for our targeted messaging."
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Create a consistent brand experience at every stage of the care journey.
Employee emails are more than just a way to send information—they are an opportunity to create meaningful connections, showcase your community’s strengths, and reinforce your brand’s values.
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Capture care seeker’s attention and provide value.
Establish credibility and ensure your brand stands out as a trusted resource as your audience navigates the beginning steps of this journey. Consider promoting ebooks or helpful guides within your email signature.
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Connect their challenges to your solution.
Now it’s time to deliver content that helps them see you as their senior living home of choice. Stand out by showcasing social proof, your staff, and special benefits or amenities, all within your email signature.
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Show why you’re the right home for them.
Your potential residents are ready to make a decision, so give them the confidence they need to know why you’re the best place for them. Make booking an appointment easy, show accreditations, insurance information, amenity comparisons, or other content that establishes credibility.
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Welcome new customers with continued support.
Make your new customers feel proud and excited about choosing you by sharing content that meets their needs and makes them feel at home. Continue to build your community by providing value at every stage.
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Create a personalized and easy experience for customers.
Statistically, you have a higher rate of success creating new revenue streams with current customers. So it’s important to keep them happy by providing an easy and enjoyable experience, making sure they feel supported through things like advanced planning and speciality care services.
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Stay competitive by attracting top talent.
Without a strong recruitment pipeline, senior care groups won’t be able to expand their capacity and remain competitive. Attract talent that aligns with your values by showcasing benefits, growth opportunities, awards, and other perks in all your email communication.
Helpful Resources
Resources to help you get started.
Blog: Strategic Marketing for Senior Living Brands
Are you a senior living brand looking for ways to be more strategic with email? Check out these ideas and examples. Read now
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Playbook: Deliver First-Rate Digital Experiences For Senior Living Brands
Actionable plays that you can start using to reach and engage everyone on the care journey, plus attract top talent. Get it here
Blog: Senior Living Email Signatures: A Checklist for Success
Email signature audit and checklist for senior living brands. Read now
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World Class Customer Service
Service that speaks for itself.
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Enterprise-grade Product
Backed by Bloomberg and built on ultra-redundant multi-cloud environment with fine-grain access and control.
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Enterprise-grade Support
24/7 US-based support (phone & email) with dedicated Customer Success Managers & technical contacts.
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Enterprise-grade Security
SOC2 compliant, independent security audits, McAfee Enterprise Ready certified, and AppExchange approved.
Testimonials
What are others saying about Opensense?
Trusted by the world's most advanced mortgage teams. Check out why they’re trusting Opensense with their email signature, marketing, sales, and compliance needs.
"We’re segmenting banners by employee function and communicating different messages all from a single, centralized admin console. Opensense serves as our extra layer for our demand gen campaigns, allowing us to segment banners and communicate different messages effectively. It has been a game changer for our targeted messaging."
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"Opensense has been wonderful for promoting Diversity, Equity, and Inclusion initiatives. Starting with Pride Month last year, we extended it to Hispanic Heritage, Pride, and Black History, aligning our logos and featuring banner messages celebrating each occasion. These campaigns are now integral to our organizational identity."
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"We were already using an email signature solution but when it came time to renew, our team felt it might be best to find something better. We were firmly against plug-ins; we didn’t want our team to have to install or update anything; we definitely didn’t want to deal with any 3rd party software. This was the 2nd distinguishing factor for us choosing Opensense.”
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AICPA SOC2 Compliant
This detailed review of our controls and processes is a “gold standard” for confirming the security and reliability.
McAfee Enterprise Ready Certified
Because there is no cost for qualified cloud service providers to participate in the program, McAfee's ratings are completely objective.
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Independent Security Audits
We engage trusted, world-class, third-party security firms to conduct routine audits and penetration testing of the Opensense service and infrastructure.
See how leading senior living teams use Opensense to maintain total control of employee email.
Book a demo