Growth Marketing Camp
Welcome to Growth Marketing Camp, a podcast powered by Opensense. We we sit down with leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.
The Power Of Empathetic Leadership with Jorge Soto from AssetMule
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.
For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.
In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.
Here's what’s in store:
🔥 Finding the Right Co-Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.
🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.
🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.
Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.
Don’t miss this episode if you’re looking for fresh perspectives on leading a startup.
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Hear from our Community of B2B Marketers
We swap stories on brand, startup & unembellished career talk with the leaders that are shaping the world of B2B. Connect, learn, and grow from the Growth Marketing Camp community, including guests and listeners alike!
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Meet the Camp Counselors
Jass Binning
I’m Jass, Growth Marketing Camps’ newest co-host. If I’m not swapping stories and roasting virtual marshmallows with inspiring brand builders, you’ll find me working with my fantastic team building the Opensense brand, where I’m Director of Marketing. I like short walks to the local shops, all kinds of ramen (instant & authentic), and my coffee habits make up 80% of my personality, but if you’ve tuned into my episodes, you already knew that ;)
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Bobby Narang
I’m Bobby, an OG host at Growth Marketing Camp. I am also Founder & CCO at Opensense. I spend my days working closely with all of the business units at the company, growing and nurturing our accounts and maximizing the value they receive day in and day out. I’m a people person, DC sports fanatic, and most importantly, a proud father to my new born, Dev.